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Considering Consideration Sets
When faced with a decision (e.g., like what to do on a week night), our final decisions are based less on what options are available, and more on what options we consider. The options…
Behavioral Economics & Psychology / DECEMBER 15 2012
Are Wii U Prices Manipulating Shoppers’ Psychology?
[youtube=http://youtu.be/0YFstA3fqh0] The pricing structure of Nintendo’s Wii U could manipulate shopper psychology via the decoy effect (see here and here here for more on the effect). The Wii U is mainly available in two forms:…
Behavioral Economics & Psychology / DECEMBER 3 2012
The Psychology of Black Friday
Why do shoppers get so crazy and sometimes so irrational on Black Friday? Troy Campbell visits the local mega-mall on Black Friday to find out.
Behavioral Economics & Psychology / NOVEMBER 25 2012