Latest Posts
Behavioral Deep Dive: Videos to Help You Think Like a Choice Architect
By watching our behavioral deep dives you’ll be able to see how Eveyln Gosnell, a choice architect, evaluates a product strategy and user interface. We ask and answer key product questions like: When is…
Behavioral Economics & Psychology / NOVEMBER 13 2015
A Case Study: How reframing a feature can make the user and the business better off
eMoneyPool is a sharing community where members take turns borrowing from a common fund to pay for short-term goals. It’s a centuries old financial practice with roots around the world. When people have trouble…
Behavioral Economics & Psychology / NOVEMBER 13 2015
How one startup improved their first use experience using behavioral principles
Kiwi is a fintech savings platform that enables users to access personalized prepayment health savings plans. Kiwi’s platform integrates with health clinics to provide financially at risk patients access to a planning service that…
Behavioral Economics & Psychology, Financial Decision-making Aided by Technology / OCTOBER 23 2015
Trending topics
Help surprise Dan for his 50th birthday
People all over the world will photograph themselves holding a sign with one word, which will be combined into a birthday story sent to Dan Ariely for his 50th birthday, this April 29th If…
Now Accepting Applications for the CAH Startup Lab
Now Accepting Applications for the CAH Startup Lab Dan Ariely’s Center for Advanced Hindsight at Duke is now accepting applications for its second cohort of the Startup Lab, which begins October 2016. Health and…
All You Need Is a Little Encouragement from Your Friends
This post originally appeared on the Pattern Health blog. My phone buzzes with a text. “Who’s running?” asks my friend Ankoor. ?♀️ replies Eileen; she’s in. I perform a slow mental wince at the…
Saving By Spending
This week, I visited a camera store to order two enlarged prints as a gift. I don’t order photo prints very often; in fact, I’m not sure that I have ever ordered prints aside…