Latest Posts
Considering Consideration Sets
When faced with a decision (e.g., like what to do on a week night), our final decisions are based less on what options are available, and more on what options we consider. The options…
Behavioral Economics & Psychology / DECEMBER 15 2012
Are Wii U Prices Manipulating Shoppers’ Psychology?
[youtube=http://youtu.be/0YFstA3fqh0] The pricing structure of Nintendo’s Wii U could manipulate shopper psychology via the decoy effect (see here and here here for more on the effect). The Wii U is mainly available in two forms:…
Behavioral Economics & Psychology / DECEMBER 3 2012
The Psychology of Black Friday
Why do shoppers get so crazy and sometimes so irrational on Black Friday? Troy Campbell visits the local mega-mall on Black Friday to find out.
Behavioral Economics & Psychology / NOVEMBER 25 2012
Trending topics
Help surprise Dan for his 50th birthday
People all over the world will photograph themselves holding a sign with one word, which will be combined into a birthday story sent to Dan Ariely for his 50th birthday, this April 29th If…
Now Accepting Applications for the CAH Startup Lab
Now Accepting Applications for the CAH Startup Lab Dan Ariely’s Center for Advanced Hindsight at Duke is now accepting applications for its second cohort of the Startup Lab, which begins October 2016. Health and…
All You Need Is a Little Encouragement from Your Friends
This post originally appeared on the Pattern Health blog. My phone buzzes with a text. “Who’s running?” asks my friend Ankoor. ?♀️ replies Eileen; she’s in. I perform a slow mental wince at the…
Saving By Spending
This week, I visited a camera store to order two enlarged prints as a gift. I don’t order photo prints very often; in fact, I’m not sure that I have ever ordered prints aside…