Latest Posts
Just Pay a Fine and Move Along: The Amorality of Drunk Driving
Recently, the “choose-your-ride” car (pictured here) has been roaming around downtown Durham and Duke University. The car seeks to reduce drunk driving by posing a choice between a $20 taxi or $1,000 fine. At…
Behavioral Economics & Psychology / AUGUST 8 2012
Please Don’t Steal the Charmin
A Chinese tourist destination decided to experiment with offering free toilet paper, the Wall Street Journal reports. Rather than the usual procedure in China, where people bring their own toilet paper, in Qingdao they…
Behavioral Economics & Psychology, Morality / AUGUST 1 2012
No Longer Gaga for Gaga?
Our very own Troy Campbell presents his research on desensitization via repetition, and (naturally) uses Lady Gaga as his experimental stimuli.
Behavioral Economics & Psychology / JULY 19 2012
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Help surprise Dan for his 50th birthday
People all over the world will photograph themselves holding a sign with one word, which will be combined into a birthday story sent to Dan Ariely for his 50th birthday, this April 29th If…
Now Accepting Applications for the CAH Startup Lab
Now Accepting Applications for the CAH Startup Lab Dan Ariely’s Center for Advanced Hindsight at Duke is now accepting applications for its second cohort of the Startup Lab, which begins October 2016. Health and…
All You Need Is a Little Encouragement from Your Friends
This post originally appeared on the Pattern Health blog. My phone buzzes with a text. “Who’s running?” asks my friend Ankoor. ?♀️ replies Eileen; she’s in. I perform a slow mental wince at the…
Saving By Spending
This week, I visited a camera store to order two enlarged prints as a gift. I don’t order photo prints very often; in fact, I’m not sure that I have ever ordered prints aside…