What We Do
We work with fintech companies, banks, credit unions, and non-profits to design and test behavior-based interventions aimed at increasing financial well-being for low- to moderate- income people living in the United States.
See our current partners and find out how to partner with us.
We share behavioral insights on financial decision-making to practitioners.
Read about our experiments on the psychology of money.
As social science research has repeatedly shown, we often fail to act on our intentions. Most of us want to improve our financial situation and have strategies to do this, yet we struggle. The Common Cents Lab is trying to bridge this gap.
Learn more about the Intention / Action gap.
The advisory council will support our vision to increase financial well-being for millions.
Common Cents is supported by MetLife Foundation.
MetLife Foundation believes that everyone should have access to the right financial tools and services to build a better tomorrow. The Foundation’s mission of financial inclusion focuses on increasing low-income families’ readiness, willingness and ability to engage with the financial sector, in advancing the delivery of high-quality financial products and services, and in investing in research and learning with the view of benefiting those who need it most.
About MetLife Foundation
MetLife Foundation was created in 1976 to continue MetLife’s long tradition of corporate contributions and community involvement. The Foundation is dedicated to advancing financial inclusion, committing $200 million to help build a secure future for individuals and communities around the world. To learn more about MetLife Foundation, visit www.metlife.org.