Latest Posts
Why we need underdogs in March Madness
Every year, March Madness gives us an underdog story and millions flock to a momentary allegiance with a college they could not locate on a map. In the past it has been George Mason,…
Behavioral Economics & Psychology / MARCH 21 2013
Be Happy! The Super Bowl Blackout was a Collectable Experience
Collectable experiences are defined as unique, unusual, novel, or extreme experiences. Instead of viewing the Super Bowl blackout of 2013 as a frustrating experience, view it as a “collectable experience” and you will enjoy…
Behavioral Economics & Psychology / FEBRUARY 4 2013
Investment Jaws
I have recently gotten hooked on ABC’s Shark Tank (based on the original Dragon’s Den), a reality show in which rookie entrepreneurs seek investments from wealthy self-made investors. These investors are the titular “Sharks,”…
Behavioral Economics & Psychology / JANUARY 18 2013
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Help surprise Dan for his 50th birthday
People all over the world will photograph themselves holding a sign with one word, which will be combined into a birthday story sent to Dan Ariely for his 50th birthday, this April 29th If…
Now Accepting Applications for the CAH Startup Lab
Now Accepting Applications for the CAH Startup Lab Dan Ariely’s Center for Advanced Hindsight at Duke is now accepting applications for its second cohort of the Startup Lab, which begins October 2016. Health and…
All You Need Is a Little Encouragement from Your Friends
This post originally appeared on the Pattern Health blog. My phone buzzes with a text. “Who’s running?” asks my friend Ankoor. ?♀️ replies Eileen; she’s in. I perform a slow mental wince at the…
Saving By Spending
This week, I visited a camera store to order two enlarged prints as a gift. I don’t order photo prints very often; in fact, I’m not sure that I have ever ordered prints aside…